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AMSOIL - From the President's Desk - January 2009

When I first began this company back in 1972 and attempted to distribute out products through conventional channels the roadblocks were many and the sales were few. Consumers couldn’t see the benefits as it sat there on the shelves, but once we transitioned to multi-level marketing the company flourished, and we have never looked back. In pages eight and nine of this issue of your Action News is a brief overview of the multi-level marketing industry and some of the attributes that separate those companies with solid income potential from those companies without. You can read the article, but I want to use this space to provide my personal take on the subject. I ask myself, if I were looking for a business opportunity, why would I choose AMSOIL?

First, is the quality of the products. I know some people may get tired of me constantly talking about our products, but I’ve been doing it for 40 years and I’m not about to stop now. I keep telling people, I’m not selling – I’m just telling.

From the very first can of AMSOIL 10W-40 to the lubricants rolling of the line today, AMSOIL has never compromised on quality. We do things with our products that other companies won’t do or don’t have the expertise to do. We don’t make “minimum standard” products. We never have. When I formulating our original two-cycle oil, I wanted that oil to be as tough as I could possibly make it. And although it cost more to do so, I kept insisting that we take it to the next level by adding more of a particular additive. The oil was already better than anything on the market, but I wanted to know how far I could take it, regardless of cost. I think the additive supplier thought I was crazy, but he knew perfectly well who was making the best two-cycle oil in the world.

Beyond the quality of our products is the issue of demand. There must be people willing to buy them. And, of course, there are. Our markets are diverse, and our Dealers have found sales success in all types of applications. If it has a motor and moving parts, and the owner wants to protect that investment, it’s an application for AMSOIL products. We’ve made outstanding penetration in a full range of profitable markets, including the motorcycle market, snowmobile market and virtually all other powersports markets. The diesel market has been good to us, and, of course, all motorists looking for value through longer lasting equipment and extended drain intervals are ideal candidates for AMSOIL products.

Another critical hallmark is the stability of a company. I take great pride in knowing that since AMSOIL adopted its multi-level marketing plan in 1973 we have never missed a payment – not to our Dealers and not to our suppliers. Any soon-to-be Dealer can look at our track record and determine quite easily that there is real potential in the opportunity we provide. Thousands of Dealers have realized that potential and thousands more will follow. We make no outrageous promises, but can guarantee that hard work, dedication and a well-thought-out game plan can translate directly to Dealer success. AMSOIL has provided that success for 35 years, and we have proven that our business opportunity is one people can count on.

We have also been diligent in our training efforts. Beyond our website training and the training gained through our printed materials, we offer face-to-face instruction, mostly notably at AMSOIL University. I don’t know of a more intense training opportunity offered by any company, let alone a multi-level marketing company. With programs offered for all levels of Dealer experience, AMSOIL U is the single most comprehensive training event the company has ever offered. The numbers show that those Dealers who attend AMSOIL University achieve greater levels of success more quickly than those who do not. Whether it is this year or even the next, I would encourage all Dealers to begin attending AMSOIL U.

I can tell you honestly that if I was in the position to start all over again and was presented with the AMSOIL opportunity, I would become an AMSOIL Dealer. Our business model offers great potential and serves as an example of all that is right with multi-level marketing.

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.

Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation’s dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."

FULL WARRANTY

AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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I welcome the opportunity to work with you personally as your servicing AMSOIL Dealer. Use the information on this website to contact me. You may also check out the AMSOIL Corporate Website for product and business opportunity information.

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