AMSOIL Businesses Still Prosper by Traditional Means

"There is no doubt that out Dealers are progressing faster just based on the amount of resources available to them," said Steve LePage, regional sales manager. "AMSOIL is providing more tools and more quality training, thanks to events like AMSOIL University, the Fall Sales Meetings and the Filter Marketing Tour. Dealers are realizing that AMSOIL is one giant team with plenty of support alternatives at their disposal."

Direct Jobbers Mark and Jean Pusen of Loganville, Georgia, began their AMSOIL business in 1991.

"Initially, we just wanted mostly to buy the products cheaper, butthought it couldn't hurt to have another source of income in the making," Mark said. "For the very low start-up cost we felt we couldn't go wrong. We didn't really know what we were doing at first."

In the beginning, he got most of his information from Dealers in his upline, he said.

Pusen started his business without a formal business plan, but he thinks one could be valuable.

"At the very least, a new Dealer should become very familiar with the opportunities that AMSOIL affords so they can gear their efforts toward what suits their abilities," Pusen said.

By 1996, he had grown weary of the grocery business he had been in for 18 years. That was when he and his wife Jean, decided to concentrate on their AMSOIL business.

"It took two years, but we finally reached Direct Jobber status and have been growing steadily since," he said.

The Pusens focus on small retail and commercial mom and pop businesses and signing up Preferred Customers.

"We like the security of getting someone locked in as a PC rather than chance losing their business in the future," he said.

Pusen has a website, but does not focus exclusively on the internet, he said.

"I guess my years in the retail grocery business have conditioned me to a more traditional business model," Pusen said. "The main benefit for us is to have the web address for advertising purposes. These days people don't think you are a real business if you don't have a website. The Internet as a research and information tool, however has played a huge part in our growth in the last few years. People need and want information fast, and the Internet can provide it. I think any serious Dealer must have high speed Internet."

Nonetheless, Pusen's business methods are those familiar to AMSOIL Dealers across the country.

"We use our vehicles as rolling billboards," Pusen said. "That has been a large part in bringing in new business. We do four to six trade shows a year. We have meetings about once a quarter, and we have a Yellow Pages ad. Not a cutting edge strategy, but it has done OK for us."

LePage agreed the Internet plays a large role in the growth of Dealers' businesses.

"The vast majority of our Dealers are into the electronic age," LePage said. "Many are very computer savvy and yearn for more and more opportunities to use electronic communication to build their businesses. The Internet has certainly increased the rate at which Dealers grow simply because of the convenience and speed by which information can move from one person to another."

LePage also sees a down side to Internet dealings. "While the Internet allows for certain advantages, I also think it can be a bit impersonal," he said. "It is important for AMSOIL Dealers to maintain contact with their personal groups and customers. Maintaining that sense of support and leadership is what translates into customer loyalty and long-term business success."

Direct Jobbers Wayne and Karen Webb, Woodway, Texas, started their AMSOIL business about 10 years ago. Wayne worked in an oil related business, he said, and a customer asked him for AMSOIL products, which sparked his interest.

Like Pusen, Webb started his business with no formal plan in place. However, he recommends Dealers obtaining a good working knowledge of lubricants.

"I recommend picking a group of products to start, learning the products and then start marketing," Webb said.

Webb grows his business through traditional means. "I do quite a bit of cold sales calling, mostly commercial business and some retail sales," he said. "We get a lot of our new customers from word of mouth."

Webb focuses his sales efforts on manufacturing plants, farmers, truckers and retail stores.

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FULL WARRANTY

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Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

THE NOACK Volatility Test
The NOACK Volatility Test determines the evaporation loss of lubricants in high temperature service. The more motor oils vaporize, the thicker and heavier they become, contributing to poor circulation, reduced fuel economy and increased oil consumption, wear and emissions. AMSOIL Synthetic Motor Oil resists high temperature volatization better than other motor oils. AMSOIL Synthetic Motor Oil maintains peak fuel efficiency and reduces oil consumption and emissions.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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