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Opportunities Abound for AMSOIL Dealers

Over the years, much has been written in the Actions News regarding the opportunity an AMSOIL Dealership presents. The freedom to work at your own pace, the convenience of being your own boss and, of course, the extra income are all significant benefits. At the 35th Anniversary Convention in July, several of the top Dealers in the AMSOIL network were brought to the stage with Executive Vice President Dean Alexander to discuss their approaches to working the AMSOIL business. Each of the Dealerships represented focused on a different area of the AMSOIL business. Although each does not focus exclusively on one approach, each does place emphasis in specific areas of expertise. One attends many trade shows every year, another focuses on retail and commercial accounts and one used the internet as its main tool. As the Dealers spoke about how they achieve success working the AMSOIL business, three things were made clear; it takes hard work to get to the top, there is more than enough business for all AMSOIL Dealers and success can be reached by many different roads.

While each of the Dealers on stage talked about how they used different AMSOIL programs, many of them, like other AMSOIL Dealers, focus on specific markets as well. Some Dealers work the motorcycle market, some stick to cars and light trucks and others work with fleets or over-the-road trucks. Whether it’s snowmobiles, hot rods, farmers, landscaping companies or golf courses, there are limitless areas for potential growth, and AMSOIL provides top-quality lubricants and filters for them all.

Focus Is Key

While there are innumerable markets to capitalize on, it is best to start with one with which you are familiar.

“If you are a motorcycle mechanic, the motorcycle market is a logical choice for you,” said AMSOIL Director of Dealer Sales Rob Stenberg. “Take the knowledge you’ve acquired as a mechanic and motorcyclist and use it to earn sales for your AMSOIL business. That kind of knowledge lends unbelievable credibility with other bikers.”

But choosing a target market isn’t that obvious for all AMSOIL Dealers. Sometimes location can help determine an appropriate market on which to focus.

“A good portion of my region is popular with vacationers and retirees,” said Western Regional Sales Manager Steve LePage. “Many areas within the region boast several golf courses and country clubs. Dealers who live near golf courses have a great market they can focus on.”

Access to More

One of the greatest benefits of specializing in a specific market is how it opens the door to further sales. For example, motorcyclists who use AMSOIL Synthetic Motorcycle Oils are sure to appreciate the cooler temperatures and shear stability those oils provide and chances are they would appreciate the benefits of AMSOIL synthetic lubricants in their other vehicles as well. There are many markets eagerly receptive to the performance and value AMSOIL products provide. The following markets are good examples of markets in which AMSOIL Dealers have found success.

Motorcycles

The motorcycle market contains several smaller, niche markets, allowing even greater specialization. For example, V-twins, metrics, two-stroke and four-stroke dirt bikes all are niche markets within the motorcycle market. Many AMSOIL Dealers specialize in one niche of the motorcycle market. AMSOIL has dominated the two-stroke dirt bike market for quite some time, while the introduction of AMSOIL Advanced Synthetic Motorcycle Oils and the subsequent: A Study of Motorcycle Oils white paper made a great impact on the V-twin and metric motorcycle markets. The high profile addition of AMSOIL as the Official Oil of both the Sturgis Motorcycle Rally and Daytona Bike Week only adds momentum to the domination of the motorcycle market.

“AMSOIL has become the gold standard in the motorcycle market,” said LePage. “Dealers can use the exposure and excitement that’s been created with sponsorships and promotions at Sturgis and Daytona to get their foot in the door for sales beyond motor oils.”

“Remember, half the country rides motorcycles year-round,” said Stenberg. “Out in Sturgis, our Dealers sold a ton of Octane Boost because premium gas wasn’t always available.”

“That’s the beauty of AMSOIL,” said Regional Sales Manager Tim Golden. “The company offers such an extensive line of products that when a prospect isn’t sold on one of the primary products, Dealers can use a niche product, like Octane Boost, to get back in.”

Many people are only exposed to one type of AMSOIL product. Someone who is into motocross probably knows AMSOIL DOMINATOR 2-Cycle Racing Oil and AMSOIL Advanced Synthetic Motorcycle Oils, but might not realize that AMSOIL also offers synthetic motor oils for cars, trucks and semis; gear lubes; transmission fluids and more. Those people are perfect examples of how focusing on a specific market can garner sales in other areas. Educate them on the benefits of the other AMSOIL products and reap the benefits of additional sales.

Snowmobiles

The snowmobile market in another great example of how AMSOIL Dealers can use expertise in one area to gain more sales in other areas. AMSOIL has dominated the snowmobile market for several years. High-profile racing sponsorships and top-quality products have put AMSOIL INTERCEPTOR and DOMINATOR 2-Cycle Oils at the forefront of the snowmobile industry. Again, snowmobilers require much more than oil alone. Snowmobiles need grease, chaincase oil, antifreeze and more. In addition, many snowmobilers are forced to trailer their sleds to locations that offer better riding conditions. That means they are towing, and that means they need AMSOIL synthetic lubricants for their pickups. Severe Gear Synthetic Gear Lubes, Universal ATF, Power Steering Fluid, Brake Fluid, Water Resistant Grease and Ea Filters are all products that have the potential to create more sales with snowmobile enthusiasts.

“The snowmobile market has proven to be a great market for AMSOIL Dealers,” said Regional Sales Manager Peter Markham. “Most snowmobilers know about AMSOIL, but not all of them know how extensive the AMSOIL product line is. There’s a good chance that if they are using INTERCEPTOR in their snowmobiles, they’d be open to using other AMSOIL products in their personal vehicles.”

“Just like motorcycles for people in northern climates, snowmobiles spend a lot of time in storage,” added Golden. “Offering snowmobilers simple solutions to tedious storage preparatory steps, such as AMSOIL Fogging Oil and Gasoline Stabilizer, will go a long way toward earning other sales.”

Diesel Pickups

In America, diesels are finally beginning to emerge from the stigma left by smelly, sooty and loud diesel engines of the 1970s. Today’s diesels are actually cleaner than their gasoline counterparts and offer more power and efficiency. Not only that, but some people liken today’s diesels to the hot rods of the past – not because diesel vehicles are known for their exceptional speed and inspiring appearance, but because they have such a devoted following of enthusiasts. There are many aftermarket and specialty products available exclusively for diesel vehicles. AMSOIL offers a full line of products for diesel engines, including air intakes and fuel additives.

“The AMSOIL line of diesel products provides so many options,” said Steinberg. “AMSOIL offers CJ-4 diesel oil, CI-4+ diesel oil, extended drain intervals, multiple viscosities – all important options to have when servicing the diesel market.” Steinberg noted diesel fuel additives and the EaO88 Filter as two solid niche products. “AMSOIL diesel fuel additives provide benefits customers will notice immediately,” said Steinberg. “We also offer the EaO88 for Ford Power Stroke diesels, the first cartridge-style oil filter made with full-synthetic media. Those are the types of products Dealers can offer diesel owners who initially shy away from AMSOIL motor oils.”

Small Fleets

Small fleets are a perfect match for AMSOIL products. Any small fleet operator is looking for ways to cut costs. AMSOIL synthetic lubricants can save small fleets tens of thousands of dollars through fewer oil changes, less downtime, reduced maintenance costs and extended equipment life.

“Here’s an example of where P.i. (Performance Improver Gasoline Additive) really shines”, said Markham. “If an AMSOIL Dealer shows a fleet operator how they can save money by switching to AMSOIL motor oil and they’re still resistant, a few bottles of P.i. might open their eyes to the kind of performance they can expect from AMSOIL products.”

The potential for additional sales resulting from a small fleet account is unlimited. For example, a small fleet of 50 vehicles might have as many as 50 drivers. Those drivers experience the benefits of AMSOIL products every day and would probably like the same benefits in their own vehicles. In addition, those drivers might also have snowmobiles, motorcycles, lawn mowers and other equipment that requires lubrication. It’s easy to see the potential for serious sales that can result from specializing in small fleets.

Unlimited Potential

One might assume that specializing in one or two markets would limit the amount of business an AMSOIL Dealer receives. In fact, specializing in a particular market is a great way to invite sales in other areas. AMSOIL Dealers are experts in lubrication for all applications and offer the most extensive, high-quality line of synthetic lubricants money can buy. A few examples of potential markets for AMSOIL Dealers were discussed in this article. Look for additional in the coming year that will examine other markets and provide tips and ideas on how to promote your AMSOIL business to them.

Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation’s dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."

FULL WARRANTY

AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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